Have You Ever Heard Anyone Say “Let’s Go Shopping On Facebook!” or “Facebook Will Solve My Problem!”
I don’t think I’ve ever heard that phrase myself.
I’ve been on Facebook since it started and here is what I see people log in for mainly the following 3 reasons…
To connect with friends, family, co-workers, classmates, etc.
To be entertained.
To avoid whatever they are really supposed to be doing at that moment. 😉
Have you ever gone to the Facebook search bar at the top of the site and asked a question like you would Google?
From my experience, people STUMBLE upon you on social media.
From there you can warm up the relationship and maybe they will buy someday.
This leads me to believe why Facebook ads can be a big waste of money in a lot of cases.
A lot of Facebook ads are interruption marketing.
People are enjoying their carefully curated Facebook feed and then an ad scrolling by sticks out like a sore thumb.
They block out the ad and treat it like “wallpaper”.
But when people are ready to SOLVE their question or problem and ready to buy they seem to go to Google first.
People search sites like YouTube, and maybe even Facebook, when they are still trying to piece everything together on their own and DIY their way through the problem.
These people are hoping that the free content would solve everything.
(Psst… these are also the people that will ask for ridiculous discounts and payment plans.)
I’ve noticed a BIG difference in my new clients that come from my
They were ACTIVELY SEARCHING for support with a topic that I am an expert in.
They already had it their mind that to solve their problem they were willing to invest.
They might even be exhausted from trying to piece everything together with free content.
When people are serious about making a change, purchasing, or seeking out support – they turn to Google. Period.
Get Found On Google, Get More Leads!
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